Landing Page Design

Brief: Create a cohesive and responsive design promoting Smart Communications’ Wealth Management campaign, aligning to the design of the white paper already created. This landing page would be the final stage of the customer journey funnel, encouraging them to book a demo.

Tools used: Figma, Adobe Illustrator

“Allison is efficient, detail-oriented and competent. She has a keen sense of design which allows her to be innovative and think outside the box. She often times finishes a task well before the deadline. She is extremely organized, and never misses a deadline or forgets a task. Allison also has an excellent rapport with fellow peers. She’s always willing to help anyone out across all departments. Allison is always a team player.”

— Tina Dyer, Head of Marketing at Kopius Tech

Digital e-Book

The goal of this project was to update the company’s current e-Book template to modernize the design layout and make the content more consumable, rather than text-heavy and overwhelming.

The previous e-Books designed didn’t have much visual content, and relied mostly on stock photography and long pages of text. We also shortened the copy and used call-outs, tables, and diagrams to convey more of the messaging to make the content more digestible to the reader.

Tools used: Adobe InDesign, Illustrator

Whitepaper

This playbook guides commercial real estate developers on implementing proactive project management systems to prevent budget overruns and schedule delays before they escalate into crises. The goal of this whitepaper was to provide a step-by-step, visually appealing guide that was easy to consume and clearly illustrate the differences between a proactive and reactive approach.

Tools used: Adobe InDesign, Illustrato